April 2012

April 2012
Wednesday, April 04, 2012

I have to admit I could never have imagined the sheer volume of brands and the fascinating evolution each brand has taken. The museum is a culmination of over 25 years' research and collecting by social historian Robert Opie. His collection, the largest of its type in the world, now numbers over 500,000 items relating to the history of our consumer society.  We all have grown to appreciate the value of packaging and the role it plays in consumer purchasing. However, Robert Opie began his collection in 1963 when the idea of appreciating packaging for it’s own sake was in its infancy. Legend has it that at 16 years old he saved a chocolate wrapper, which launched his obsession with packaging.

Tuesday, April 03, 2012

If you are looking for a Museum in London that is “off the beaten track,” try a trip to the Brand Museum a few short blocks from Portobello Road. If you can tear yourself away from the famous antique market, all you need to do is walk just a few blocks east to find an amazing collection of advertising, packaging and identity evolution. It is a must for packaging geeks.

Not easy to find, as it is tucked away in a residential section but well worth the effort. For a modest entrance fee, you can truly take a trip back in time as you maneuver through a complex maze of displays. (Not recommended for those suffering from claustrophobia as once you enter, there is no immediate return.) You will snake through a tunnel, traveling decade by decade while viewing the vast collection. Arranged like supermarket shelves, the collection features a wide variety of products from Britain and the US. Starting at the Victorian age and continuing to present day, the visual display of historical branding is amazing. 

 

 

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