Vintage Packaging

Wednesday, April 04, 2012
Vintage Packaging

I have to admit I could never have imagined the sheer volume of brands and the fascinating evolution each brand has taken. The museum is a culmination of over 25 years' research and collecting by social historian Robert Opie. His collection, the largest of its type in the world, now numbers over 500,000 items relating to the history of our consumer society.  We all have grown to appreciate the value of packaging and the role it plays in consumer purchasing. However, Robert Opie began his collection in 1963 when the idea of appreciating packaging for it’s own sake was in its infancy. Legend has it that at 16 years old he saved a chocolate wrapper, which launched his obsession with packaging.